There is no single number that works for everyone. Weight loss comes from a steady energy deficit: eating a little less than your body uses, then keeping the week cookable with a plan, shopping list and flexible nights. Below is a safe way to estimate yours, with worked examples and when to ask a professional.
The diagram above shows the whole idea: your daily energy use (TDEE) minus what you eat leaves the deficit that drives gradual loss. Illustration created for this article.
Start with the deficit, not a fixed number
Maintenance (TDEE) is the energy you burn in a day — everything from keeping your body running to walking, working and workouts. Deficit = TDEE minus intake. If terms like TDEE or energy deficit are new, the nutrition glossary defines them in plain language.
A daily deficit of about 500-600 kcal typically leads to about 0.5-1 kg (1-2 lb) per week, consistent with NHS guidance cited below. That pace is unglamorous and that is exactly why it works: it is small enough to live with for months.
Track the same way for 2 weeks, then keep or adjust by 100-200 kcal — do not react to daily scale noise. Water, glycogen, salty meals and your cycle move the scale day to day; the 2-week trend is the signal.
What range is reasonable?
NHS cites average maintenance around 2,000 kcal/day for women and 2,500 kcal/day for men, varying widely by size and activity. Those are population averages, not prescriptions — a small sedentary woman and a large active man can differ by 1,000 kcal or more.
For safe weight loss most adults land around:
- Many women: 1,400-1,800 kcal/day
- Many men: 1,700-2,200 kcal/day
Stay above minimums unless supervised: NICE NG246 notes 800-1,200 kcal low-energy diets only with specialist support, as part of a managed programme — not something to try alone. This article does not recommend going below 1,200 kcal/day without clinician input.
3 worked examples
These are illustrative starting points, not prescriptions. Find the row closest to your size and activity, start at the top of its range, and adjust from your own 2-week trend.
1. Smaller, less active woman — TDEE ~1,900: target ~1,400-1,500 kcal/day for roughly 0.5 kg/week.
2. Mid-size active woman — TDEE ~2,200: target ~1,600-1,700 kcal/day.
3. Larger active man — TDEE ~2,800: target ~2,200-2,300 kcal/day for roughly 0.5-0.7 kg/week.
If no loss after 3 weeks, check portions, drinks, snacks and steps first — those four explain most stalls — then cut 100-200 kcal or add activity. Change one thing at a time so you know what worked.
Make the number stick with a week you can cook
A number alone does not cook dinner. Use Open planner to place 4-5 repeatable dinners, one flexible night for a late meeting, and an automatic grocery list. Cross-check portions with the Calorie calculator and Macro calculator. For a fast reset, Download free PDF.
The mechanism is boring on purpose: repeatable meals make portions predictable, the shopping list makes the meals happen, and the flexible night keeps one busy evening from collapsing the plan.
Safety limits — pause and seek advice if:
- You are pregnant or breastfeeding
- You have a history of an eating disorder
- You take medication for diabetes or other conditions affected by food intake
- You feel dizzy, have chest pain, notice hair loss or missed periods
Talk to a clinician or dietitian in any of these cases. No crash diets, no 30-day challenges, no pushing through warning signs.
FAQ
Do I need to count forever?
No. Count for 2-4 weeks to calibrate — that teaches you what portions actually contain — then use repeat meals, a shopping list and Chef Bento portions. Most people keep the meals and drop the spreadsheet.
Why did loss stall?
The usual suspects, in order: intake creep (portions drifting up, untracked snacks and drinks), fewer daily steps, poor sleep raising hunger, or too large a deficit causing rebound weekends. Adjust about 10% at a time and give each change 2 weeks.
Does Eat Easier Club change my calories?
No — same food math, less friction. See Eat Easier Club for saving, sync, Chef Bento credits and scan history.
Sources (checked September 12, 2026)
- NHS overweight and obesity guidance: average energy use of around 2,000 kcal/day for women and 2,500 kcal/day for men; aim to lose 1-2 lb (0.5-1 kg) a week.
- NICE NG246 physical activity and diet: keep total energy intake below energy expenditure (an energy deficit); low-energy diets of 800-1,200 kcal/day only within a specialist multicomponent management service.
Next step
Turn this idea into your real plan for the week
Open the public planner, grab the free PDF for a reset, or explore Eat Easier Club if you want saving, sync, and extra guidance.
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EatEasier Team
The EatEasier team brings you the best meal planning tips, healthy recipes, and time-saving kitchen hacks.



